Marketing & Medias
Seminars & Trainings
TESTIMONIES
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Radios TERTIO MEDIA Radio Dreyeckland / Cannes Radio / RTL2
/ Fun Radio “I am very satisfied with this particularly well-focused seminar.” LOR'FM “With these few lines, I wanted to thank you once again for your presentation “Sell better and more radio advertising” on Wednesday, February 8 th 2006. You are a very good teacher, and you were very well-appreciated by the whole team. The scheduling of meetings by telephone, the processing of objections, the presentation of documents for clients, and the creation and programming of advertising were the principal themes of the seminar on which the sales team will be able to rely on to improve its performance.” ALOUETTE “We have increased our CAHT by 49% in the first trimester of 2005 (compared to 1T04). This is concrete proof that your advice was useful. Thank you for the quality of the seminar; it was very complete. The whole team at Futurs Médias says “thank you and well done Michel”.” RFM Radio Futurs Medias “I found this day very interesting. You have presented us with a surprising way to sell; one that is so simple and effective, but that also requires preparatory work. I really enjoyed this day and in no way was I disappointed.” TVM3 / La Côte “I thought this course was very good: it was well prepared, perfectly adapted to our responsibilities, and therefore to our issues and problems. It was clear, complemented by numerous examples, serious while good-humored. This work allowed the team to call itself into question, to understand its strengths and its weaknesses, and to identify key ways to infuse its work with energy. I learned a lot about my sales team, and also drew some important conclusions.” NRJ BELGIQUE “I would like to thank you for the quality of your presentation on Martinique, your openness of mind, and your professionalism. The entire team was delighted by your presence. For my part, I still feel inspired by all the elements you communicated. The meeting on Monday morning was very constructive, and the sales team has already committed itself to applying your strategies.” REGIE CARAIBES MARTINIQUE “Michel, the entire team appreciated your intervention, especially its practical and operational dimensions. The fact that you are a radio pro also counts for a lot. Thanks again.” PUBAUDIO Radio Sales House “The course was perfectly adapted to the sales profession as applied to radio. It perfectly met our demands. Here’s to hoping that we are the only ones in our region to benefit from this training!” REGIE LTD “These two days of training have triggered something in each of us, all levels of experience put together. The day following the seminar, I put into practice your methods with one of my clients – and got an immediate and positive reaction in terms of turnover! Your training has the advantage of reinforcing all the fundamentals of radio and the selling of advertising space. Another incredible advantage: your talk focuses entirely on concrete and practical elements. It meshes with the expectations of any regional station, and adapts itself easily to the local market. Thanks to this seminar, I am convinced that we will rapidly develop the value of our client file. In the name of the whole team, thanks again for everything and see you soon!”
“To summarize the course offered by Mediatic Conseils, there was a “before training” and an “after training”. Before, it was the last century, and now, it’s already tomorrow!” RADIO MONT BLANC “My sales team and I want to express the interest we had in the course you offered during the seminar “Sell better and more radio advertising”. These two days have been most beneficial, and I have no doubt that the sales team and its manager will put into practice all or at least part of your advice in the coming weeks. Furthermore, your personal experience can only add value to the relevance of your training.”
“Michel, I would have only two comments for you: WELL DONE and THANKS. First of all, I wanted to congratulate you on the course you offered my salespeople during these past two days. The mission was accomplished perfectly, and with great professionalism. After a debriefing, there are two strong points that stand out. The first is that as early as the next day, we were able to successfully apply new techniques to market approaches on the field. The second , which is equally important, is that the sales team finally felt itself valued by the contribution of expertise that made them not simple salespeople (chiquitos), but specialists in their field, capable of talking about “marketing and mix media” with their clients and prospects. Today, there is no doubt that they are proud to sell radio, while being much more comfortable with regards to other media…. Radio is not only virtual…” KISS FM “It was a good refresher! A good shot in the arm for the sales team! A “plus” for sales!” RADIO STAR “Finally, a specialized course for sales teams in radio. Everything that is said can be immediately applied. This seminar allows new salespeople to rapidly gain solid foundations and to behave in a very professional manner with clients. For seasoned salespeople, this course brings new ideas with more creative approaches. For everyone, it’s a very positive and motivating seminar. Michel Colin knows perfectly well the daily life of radio advertising salespeople, and he knows how to share his experience. Congratulations for this tailored course for local and regional stations.” LAUSANNE FM “First of all, I would like to thank you because it was very important for me as a beginner in the field to be able to take a course on radio advertising this early on in my career. This seminar allowed me to acquire basic techniques and also to evaluate returns on investments. I also learned how to produce an efficient spot that will actually be able to grab attention thanks to emotions; how to improve planning through different types of programming; and especially, how much the repetition of commercials is crucial! Your presentation, which was clear and full of concrete examples, was able to transmit your ideas and experiences within a limited timeframe. I will try to put into practice your advice to succeed in my local advertising.” Rhône FM Publicité
SA “Michel Colin’s business approach is both creative and technical. His concepts have contributed to the spectacular expansion of our sales. In a very competitive environment, our approach has made a difference, especially with regards to competition from powerful French networks.” ONE FM “Michel, just a few lines to sincerely thank you for your judicious advice. It’s as if I’ve had a sunny spell in my brain. Just like a computer, I have the impression that I cleaned out the hard drive and did a scandisk… Also, I think that when we face a client, your advice allows us to bring out our worth, simply and without fuss. So again, many thanks.”
“Horizontal or vertical, OTH and GRP, mix, morning and repetition… The checkup of our staff on “selling radio advertising” was truly beneficial for each of us, and allowed us to look at the vital functions of each radio department in a new way. If radio advertising is the one we hear better, we are reassured: with this course, radio will be even more spoken of!” RCR Publicité “Thank you for this quality course, the interaction, and the advertising supports provided.” La Praille SA “Training given by a professional, and therefore captivating. My perception of radio has greatly changed! The ambiance was so convivial and enjoyable. An excellent course, thank you!” “A very practical and complete course, promoting a broad overview of radio as a media.” Botanic “Thank you for a quality seminar: it was both complete and accessible. Very concrete and focused on practical aspects. This seminar gave me ideas that I can immediately apply to improve the quality of our media recommendations, and to write spots that are even more well-adapted to radio. Well done!” Théorème “This day allowed me to update a number of facts and to share a few experiences.”
“A one-day seminar that brings you all the clarity, the transparency and the right tools to improve your radio advertising campaign and to make it a success. Concrete examples and attitudes to adopt to bring you on the path of success. If you are looking for a way to find the right solutions in one day, register quickly!”
“A very enriching seminar, complete and accessible, even for newcomers.” Geneva Palexpo “Once again, I have learned this: to get out and to open one’s ears is salutary. Your seminar is beneficial in many ways. First of all, it allowed me to refresh a few old basic principles in “marketing”, and moreover, to dive into a universe (radio) that is too often obscured. Of course, there will be no revolution, but the realization is sufficiently strong towards this media of the future, that it will inevitably have repercussions on future budgets, on the relationships that we maintain with managers, and most importantly, finally, on the client (via the perception of our message). I thank you for giving me this opportunity.”
“A very lively seminar, well explained and very informative. Well-advised guidance to succeed your media plan.” Foire de Genève “Very interesting, thank you.” Emil Frey SA Genève - Centre Toyota - Lexus “The course on local advertising was very interesting. In fact, we want to focus our marketing strategy on this theme. To be closer to both readers and non-readers, to be in listening mode, to anticipate, to go out on the field, to meet, and other similar actions are based on this proximity. This is why the course reaffirmed our choice and opened our minds to new perspectives and ideas.” Tribune de Genève(Edipresse) “The presenter made a special effort to personalize and to adapt the subject to the communication issues of participants. Well done!” Rail Europe Suisse (SNCF) “A very good general overview and quite dynamic. Excellent practical aspects.” G.I.T. “Congratulations for this course on radio advertising. It was of excellent quality, precise and understandable. I’ve already put into practice a few pieces of advice regarding spot programming on Perrine FM. What’s left is the study of our communication plans, if we want to reach 350 GRP.” Office du Tourisme de La Roche-sur-Foron “I very much appreciated your presentation, and this, for many reasons. First of all, the numbers on radio consumption are surprising and reassuring; listening profiles are great; the glossary is vital; the reminder on strategic notions is welcomed; programming and message production was vital. Today, the course has brought me knowledge that will allow me, tomorrow, to be more attentive to radio and to professionalize my interactions. I appreciate your presentation because it has been mastered and constantly reinforced by your experience. Thankfully, you don’t have to have cancer to treat it; but experience and know-how transformed into teaching are for us the best messages received. Thank you and good luck.” Office de Tourisme de
Sallanches “I am very satisfied with this course. I learned a lot, even more than I had expected. The place of radio in the media environment, marketing approaches (on which fundamental reminders interested me and seemed very useful), techniques, psychology, etc… The link with our respective practices was also very interesting for this learning. It was for me one of the most enriching courses that I’ve had to take through the UDOTSI.” Office de Tourisme
des Houches “Overall, I am very satisfied with this course, which allowed me to grasp the real effectiveness of this media. (In fact, I feel like only doing radio advertising from now on!) I have nothing to repeat in terms of the teaching: the explanations were clear and supported by relevant examples; the advertising supports were “clean”, efficient and – most importantly – reusable in our own context (e.g., to fill out program listings).” Ville de CLUSES “My expectations have been completely met. Thank you for contacting us.” Hôtel Best Western Chavannes-de-Bogis |
