Training intended for sales managers in local and regional sales houses.
How can you optimize your sales team and sell more advertising in 2006 ?

> seminar's program

Objectives

• Hire, employ and motivate responsible salespeople of advertising space
• Optimize the client file and prospecting more effectively
• Obtain more appointements, make creative and professional presentations
• Increase your share of the market with more satisfied clients
• Manage objections and sell more annual contracts

Method

• 17 ideas and concrete examples to immediately put into practice
• Methods and techniques that are currently applied by the best radio advertising salespeople in both the US and Europe
• A training course organized as workshop so that participants may immediately put into practice the tools presented

Conditions

The training course takes place over the course of two consecutive days in a location of your choice.
As an official training company, training fees can be financed by your collective organization.
Group size is limited to a maximum of 10 people. Advertising supports and a certificate are given to each participant.
The seminar runs from 9:00 AM to 5:00 PM. Breaks at 10:30 AM and 3:30 PM. Group lunch from 12:30 PM to 1:45 PM.

Registration

Fees and availability upon request.
Contact : Michel Colin Tel +41 22 809 94 01 Fax +41 22 809 94 00 michelcolin@mediatic.ch

Trainer

Course given by Michel Collin, an independent consultant with 25 years of radio experience in Italy, France and Switzerland in local stations as well as in national and international networks (Clear Channel). Professor at University IFM in Geneva.