Training intended for sales managers in local and regional sales houses. How can you optimize your sales team and sell more advertising in 2006?

> seminars's information

Objective n° 1 : Optimize the client file

1. Optimize the client file and the distribution of salespeople
2. Ideas for better client service (CRM)
3. Increase radio’s market share to bill more clients each month
4. Be familiar with buying cycles and sell long-term contracts

Objective n° 2 : Prospect more effectively

5. Obtain more appointements and get over telephone barriers
6. How to design creative, simple and efficient proposals
7. A presentation that the client will remember
8. Prospecting in all sectors of activities

Objective n° 3 : New ideas to coach salespeople

9. Hire and employ responsible salespeople (check list and tests)
10. In-field coaching
11. Expert salespeople sell more and better
12. Ideas on incentives to motivate salespeople and limit turnover

Objective n° 4 : Optimize negotiations

13. How to negotiate without giving in
14. The manipulation of objections
15. Logic and evaluating returns on investment
16. Manage client expectations and sell more
17. How to limit disputes