Practical training for advertising and radio sales teams to improve salespeople’s skills and effectiveness to ultimately sell better and more.

> seminar's program

Objectives

• To increase the effectiveness of prospecting
• To improve the quality of spots and programs for a more effective campaign
• To ensure that the salesperson is seen as a Solution Provider by the client
• To attract and keep advertisers

Method

A 100% practical training exclusively based on concrete experience and the latest research
Interaction with participants and real-life examples
Techniques currently used by the best radio advertising salespeople both in the US and in Europe
Personalized program for local and regional teams

Conditions

Training takes place over the course of two consecutive days in a location of your choice.
As an official training company, training fees can be financed by your collective organization.
Group size is limited to a maximum of 10 people. Advertising supports and a certificate are given to each participant.
The seminar runs from 9:00 AM to 5:00 PM. Breaks at 10:30 AM and 3:30 PM. Group lunch from 12:30 PM to 1:45 PM.

Registration

Fees and availability upon request.
Contact : Michel Colin Tel +41 22 809 94 01 Fax +41 22 809 94 00 michelcolin@mediatic.ch

Trainer

Course given by Michel Collin, an independent consultant with 25 years of radio experience in Italy, France and Switzerland in local stations as well as in national and international networks (Clear Channel). Professor at University IFM in Geneva.