26 E-Trainings conducted over one year
1. Effective preparation and prospection
2. Getting more appointements
3. Making radio advertising easier to use
4. Explaining local advertising to clients
5. Emerging from advertising clutter
6. Branding
7. How we perceive sales messages
8. X% of consumers buy each week…
9. Designing creative sales messages
10. USP
11. Juggle emotions and logic
12. No clichés nor mnemonic tricks
13. Promoting the purchasing route
14. Planning schedules
15. Evaluating the returns on investment
16. Managing client expectations
17. The value of a new client
18. The mediator
19. The simple and logical proposal on one page
20. The presentation, the creative meeting
21. To sell is to sign contracts
22. Answering objections
23. Attracting and keeping clients, negotiating an annual campaign
24. Knowing the strengths and weaknesses of media
25. Marketing Bridge, service quality
26. Disputes and collection
|