A seminar intended for local advertisers and advertising agencies who want to maximize the performance of their radio campaign.

> seminar's program

Objectives

How can you make your radio advertising campaign a success? What stations should you choose? Where should you place the spots to effectively reach your target? How can you produce more creative and compelling messages? How can you measure the returns on your investments?

In order to enable you to communicate more effectively through the fastest-advancing local media, find here – for the first time – independent training that will make you an expert in radio advertising.

Dates

> Next dates: please consult us
Sessions run from 9:00 AM to 5:00 PM. Breaks at 10:30 AM and 3:30 PM. Lunch from 12:30 PM to 1:45 PM.

Registration

Contact : Michel Colin Tel +41 22 809 94 01 Fax +41 22 809 94 00 michelcolin@mediatic.ch

To participate in this intensive training day, your investment is only 460 CH (duty free)/ 295 Euros per person, including all advertising supports, a certificate, coffee breaks and lunch.

Trainer

Course given by Michel Colin, an independent consultant with 25 years of radio experience in Italy, France and Switzerland in local stations as well as in national and international networks (Clear Channel). Professor at University IFM in Geneva.