CEOs and retailers: if your advertising is still not profitable, study the foundations of local advertising. Here is a one-day workshop to learn how to organize your marketing strategy, chose the right media, and invest without waste – to sell more !

> seminar's program

Objectives

• To understand and apply the basic rules of marketing at the regional level
• To better manage the returns of the marketing budget
• To produce more creative and compelling commercials
• To efficiently chose and use local advertising

Method

• Practical training exclusively based on experience and on the latest research
• Interaction between participants, real-life examples
• Method based on reasoning, common sense and case studies for immediate practical use

Conditions

• Training takes place over the course of one day in the location of your choice.
• As an official training company, training fees can be financed by your collective organization.
• Group size is limited to a maximum of 10 people. Advertising supports and certificate are given to each participant.
• The schedule is from 9:00 AM to 5:00 PM. Breaks at 10:30 AM and 3:30 PM. Group lunch is from 12:30 PM to 1:45 PM.

Dates & Availability

> Consult us

Registration

Fees and availability upon request.
Contact : Michel Colin Tel +41 22 809 94 01 Fax +41 22 809 94 00 michelcolin@mediatic.ch

Trainer

Course given by Michel Colin, an independent consultant with 25 years of radio experience in Italy, France and Switzerland in local stations as well as in national and international networks (Clear Channel). Professor at University IFM in Geneva.