CEOs and retailers: if your advertising is still not profitable, study the foundations of local advertising. Here is a one-day workshop to learn how to organize your marketing strategy, chose the right media, and invest without waste – to sell more !

> seminars's information

Customer Relationship Management

• Marketing Bridge (global service)
• Define objectives
• Long-term strategy

Design the right message

• Design effective commercials
• Emerge from the general advertising clutter
• USP
• Branding, Top of Mind, corporate identity

Putting media to good use

• Use media’s strengths and weaknesses (press, radio, posters, TV…)
• Non-media communication (MD, internet…)
• Mix media
• Repetition vs. penetration
• Obtain more from advertising salespeople

Analyze and measure

• Analyze traffic ratios at the point of sales
• Evaluate and measure returns on investment
• Differentiation, recognition, memorization and turnover
• Links, useful contacts, documents